Why HeelClick exists

A night out is more fun when you still recognise your plan

HeelClick is for people who want a good night out without handing every decision over to the loudest moment of it.

HeelClick is an iPhone app for night-out planning and accountability. It brings your leaving time, spending, drink choices and journey home into one plan, with check-in prompts during the night and reflection afterwards. The focus is on keeping the decisions you made before going out, not judging a night by drinks alone.

The problem we are solving

It is easy to make sensible decisions before leaving. It is much harder once the venue is busy, someone has bought a round and the last train is getting close. HeelClick gives the original plan a place to live: where you are going, when you want to leave, what you can spend, what you want to drink and what needs protecting tomorrow.

What accountability means here

Not punishment. Not public shaming. And not an app pretending it can make choices for you. Accountability means deciding while you are clear-headed, checking in while the decision still matters, then looking back honestly enough to make the next plan more workable.

What that looks like on a night out

Suppose you want to be home for a morning commitment. Before leaving, check your transport and choose a departure time that lets you catch it. Keep the fare separate from money you can spend at the venue. During the night, use a check-in to compare what is happening with what you planned, rather than deciding everything again after another round.

The next day, look at where the plan held up and where it did not. Was the leaving time realistic? Did you keep the fare? What would you change next time? This is an example of how to use the plan, not a promise that an app will change your drinking or make the journey safe.

Our night-out planning guide explains how to work backwards from transport. If you want to try the approach before downloading the app, use the free browser plan builder to create a written plan you can copy. The browser tool does not provide the app's reminders or check-ins.

Our product principles

  • Your plan belongs to you. HeelClick supports a limit you choose.
  • Context matters. Drinks sit beside timing, spending, transport and tomorrow.
  • Safety claims stay specific. HeelClick is not monitored and is not an emergency service.
  • No fake precision. The app does not calculate blood alcohol concentration or decide whether driving is safe.
  • Reflection should be useful. A next-morning review is for learning, not blame.

Who makes HeelClick?

HeelClick is developed and published by Fear Army LTD as part of the Insane Rabbit family of independent products. Product information on this site is written by the HeelClick team. Health and safety claims are checked against named primary sources under our editorial standards.

Where HeelClick stops

HeelClick is a planning and accountability tool. It is not medical care, addiction treatment, professional monitoring or an emergency service. If you are worried about your drinking or experience withdrawal symptoms when cutting down, speak to a healthcare professional or alcohol support service where you live. If you may be physically dependent, get medical advice before reducing or stopping: stopping suddenly can be harmful, as the NHS alcohol support guidance explains. In an emergency, contact your local emergency services.

Read when to get help for drinking for a practical first step towards professional support, or our safety-app explanation for the limits of maps, reminders and trusted-contact actions. For app settings or purchases, visit HeelClick support. Our privacy policy explains how your information is handled.

Make the next call while it is easy

Set the time, drinks, money and way home before you need to rely on memory or willpower.

Make a plan with HeelClick ↗